In a week marked by decisive shifts in regional market performance, Bordeaux has firmly reestablished itself as the powerhouse of the fine wine trade.
Capturing 40.2% of total trade by value, the region not only outpaced all other contenders but also reaffirmed its status as the cornerstone of global fine wine investment.
Bordeaux’s Commanding Performance
Bordeaux’s ascendancy this week is a striking reminder of the region’s enduring market appeal. Long favored for its heritage, craftsmanship, and age-worthiness, Bordeaux wines continue to anchor portfolios and dominate trading floors. Leading the charge was Château Lafite Rothschild 2019, which emerged as the top-traded wine of the week. Despite a modest softening from its initial release price, demand remained robust, reflecting buyer confidence in both the brand and vintage quality.
Further underpinning Bordeaux’s success were notable trades of Château Mouton Rothschild 2005 and Château Haut-Brion 2012—vintages that showcase the region’s long-term value appreciation. Their continued presence among the most-traded wines by value and volume signals steady investor interest in mature, high-quality Bordeaux.
Burgundy’s Continued Strength
While it trailed Bordeaux, Burgundy posted a strong 21.4% share of trade by value, climbing from 18.5% the previous week. This performance, though modest in comparison, reflects Burgundy’s deepening appeal among collectors seeking scarcity, terroir expression, and exceptional provenance. The region’s upward momentum continues to be bolstered by stable global demand and a loyal following among high-end buyers.
Decline in ‘Others’ Category and Key Regional Shifts
The ‘Others’ category, which includes diverse regions and spirits such as whisky, saw a significant drop—from 17.8% to just 9.4%. This contraction illustrates a reversion to more traditional wine regions amid current market conditions. Even high-value whisky trades failed to sustain previous levels, suggesting a short-term cooling in demand outside the core fine wine areas.
Similarly, Champagne’s trade share declined to 6.3%, down from 8.0%. However, Dom Pérignon 2012 stood out as a volume leader, benefitting from a recent rescore to 97 points by Antonio Galloni, proving that critic endorsements continue to have immediate market impact.
Tuscany and Piedmont also faced minor contractions in their trade volumes, falling to 7.9% and 4.4%, respectively. Yet, Tuscany’s figures were buoyed by healthy movement of Castelgiocondo Brunello di Montalcino, which topped the trade charts by volume and kept the region relevant amidst broader headwinds.
Emerging Trends: Rhone and USA on the Rise
While many regions saw contraction, Rhone and the USA recorded gains, rising to 3.0% and 7.5% respectively. This uptick aligns with a growing trend toward diversification within wine portfolios. Interest in American wines—particularly cult Napa Cabernets—and renewed appreciation for Rhone’s value proposition suggest traders are increasingly looking beyond the Old World strongholds for quality and return.
Top-Traded Wines of the Week
- Château Lafite Rothschild 2019 – Led the pack by both value and volume.
- Château Mouton Rothschild 2005 – Continued demand for a legendary vintage.
- Château Haut-Brion 2012 – A sleeper success, maintaining strong price support.
- Dom Pérignon 2012 – Volume-driven by its recent critical acclaim.
- Castelgiocondo Brunello di Montalcino – Tuscany’s key volume contributor.
Conclusion: The Market Favors Stability
As regional preferences shift and investor strategies evolve, Bordeaux’s consistent showing underscores its reputation as the bedrock of the fine wine market. This week’s performance proves that, despite headwinds in En Primeur and broader market hesitations, Bordeaux’s top estates continue to command global attention.
Meanwhile, Burgundy retains a solid position, and emergent support for U.S. and Rhone wines points to increasing diversification. As volatility in categories like Champagne and whisky suggests more selective buying behavior, traders appear to be doubling down on wines with a track record of performance and aging potential.
Bordeaux’s dominance this week may not just be a momentary resurgence—but a reaffirmation of its central role in an ever-adapting fine wine landscape.
Source: Liv-ex