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Chilean Wine Industry Faces Challenging Year Amid Declining Global Consumption

The Chilean wine industry has faced a turbulent 2025, with reduced global consumption impacting revenues and profits across the sector.

Of the six wineries that report their results to the Financial Market Commission (CMF), only two—Viña Concha y Toro and Viña San Pedro Tarapacá—managed to close the year with profits, while the remaining four recorded losses.

Viña Concha y Toro, Latin America’s largest wine producer, ended 2025 with profits of US$67.22 billion, a 13.2% decrease compared to the previous year. Total sales increased slightly by 1.7% to US$975.33 billion, thanks to the premium and high-end wine segment, which grew 4.3% and now represents 57.4% of total wine sales.

Viña San Pedro Tarapacá, a subsidiary of CCU, also posted positive results, with annual revenue of US$276.488 billion—a 9.9% decline—and profits of US$17.203 billion, down 10.4% year-on-year. The company highlighted a 16.8% sales drop in the last quarter, mainly due to lower export volumes and a reduced average export price.

Other wineries struggled significantly. Viña Santa Carolina reported losses of US$715 million, despite a 3.8% increase in consolidated revenue. The wine segment fell 19.7%, affected by a 14% decline in export volumes, weak performance in Argentina, and the closure of its U.S. subsidiary. Product delistings in Japan and inventory adjustments in Brazil also contributed to the decline.

Viña Los Vascos posted losses of US$473,000, with ordinary income down 5.3% to US$17.8 million. Exports of bottled wine declined slightly in both volume and value, while domestic sales grew by 26.8% in volume.

Emiliana Vineyards saw revenue drop by 3.19% to US$28.716 billion, with losses of US$195.7 million. The average price per case of organic bottled wine decreased by 2.14% to US$36.04, and total sales volume fell slightly.

Viña Santa Rita reported a 1.6% revenue decline to US$157.009 billion and losses of US$5.870 billion. Both its Chilean and Argentine operations were negative, with local sales falling 5.3% and Chilean exports decreasing 4.3%.

Industry leaders agree that the challenges stem from shifting consumption habits, less dynamic international markets, and sustained pressure on prices and volumes. According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2025 reached its lowest level since 1961.

Looking ahead, Chilean wineries are focusing on strategic adjustments to navigate this uncertain environment. Companies continue to adapt pricing, optimize export strategies, and invest in premium segments, aiming to mitigate the impact of lower demand and maintain long-term competitiveness in a global market facing declining consumption.

Source: Vinetur

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